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About us

Get to know more about who we are

Violet was built by people who believe the best work happens when teams can focus on what actually matters.

How we think about building software

The thinking that goes into everything Violet does.

The thinking that goes into everything Violet does.

Zero config is a feature, not a shortcut.

Violet works out of the box because we believe your first experience with a product should be its best one.

Speed is a product decision.

We obsess over performance because the difference between fast and instant is the difference between a tool people use and one they avoid.

Developers deserve beautiful tools.

We build Violet the way we'd want to use it — with the same care and craft you'd expect from a consumer product.

Build for what ships, not what demos.

It's easy to make something look good in a presentation. It's harder to make it perform in production. We build for the latter.

The people behind every decision

A small team with an unreasonable amount of conviction.

Marcus Webb

Co-Founder & CEO

Built and scaled multiple B2B software companies over the last decade.

Jordan Lee

Co-Founder & CTO

Previously an AI researcher at two deep-tech startups.

Daniel Cruz

Head of product

Obsessed with the gap between what software promises and delivers.

Ethan Caldwell

Head of growth

Helped three startups grow from zero to their first thousand customers.

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