How Pulse Digital got back 20 hours a week by automating their reporting

Monday used to be the worst day of the week

Pulse Digital runs paid campaigns for over 30 clients across Google, Meta, and LinkedIn. Every Monday, someone on the team was responsible for pulling performance data from each platform, formatting it into client reports, and sending them out before noon. It took the better part of a morning. Every single week. And it left no room for error — a missed export or a formatting mistake meant a late report, which meant a frustrated client.

"We were spending more time reporting on the work than doing the work. It felt like the wrong ratio." — Nate Alvarez, Head of Marketing, Pulse Digital

The reporting stack that didn't talk to itself

The core problem was that Pulse Digital's data lived in five different places — Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, a Google Sheet, and their client portal. None of them were connected. Every report was assembled by hand.

Across 30 clients, that was over 750 minutes of manual work every week. Just for reporting.

What they built with Violet

Pulse Digital used Violet to connect all five platforms into a single automated reporting workflow that runs every Monday at 7am — before anyone on the team is even at their desk.

trigger:
  type: schedule
  frequency: weekly
  day: monday
  time: "07:00"
actions:
  - type: data.fetch
    sources: ["google_ads", "meta_ads", "linkedin_ads"]
    date_range: "last_7_days"
  - type: sheets.update
    sheet_id: "client-performance-master"
    mapping: "{{campaign.metrics}}"
  - type: report.generate
    template: "weekly-client-report"
    data: "{{sheets.output}}"
  - type: email.send_bulk
    recipients: "{{clients.list}}"
    attachment: "{{report.file}}"

trigger:
  type: schedule
  frequency: weekly
  day: monday
  time: "07:00"
actions:
  - type: data.fetch
    sources: ["google_ads", "meta_ads", "linkedin_ads"]
    date_range: "last_7_days"
  - type: sheets.update
    sheet_id: "client-performance-master"
    mapping: "{{campaign.metrics}}"
  - type: report.generate
    template: "weekly-client-report"
    data: "{{sheets.output}}"
  - type: email.send_bulk
    recipients: "{{clients.list}}"
    attachment: "{{report.file}}"

trigger:
  type: schedule
  frequency: weekly
  day: monday
  time: "07:00"
actions:
  - type: data.fetch
    sources: ["google_ads", "meta_ads", "linkedin_ads"]
    date_range: "last_7_days"
  - type: sheets.update
    sheet_id: "client-performance-master"
    mapping: "{{campaign.metrics}}"
  - type: report.generate
    template: "weekly-client-report"
    data: "{{sheets.output}}"
  - type: email.send_bulk
    recipients: "{{clients.list}}"
    attachment: "{{report.file}}"

By the time the team arrives, every client report is already sent. The data is pulled, formatted, and delivered automatically without a single manual step.

The results after 30 days

"Client satisfaction went up and we didn't change anything about our actual work. We just stopped being late and stopped making errors. That alone was worth it." — Nate Alvarez, Head of Marketing, Pulse Digital

What they automated next

With reporting off their plate, the team turned to client onboarding. New clients were going through an entirely manual setup process — welcome emails, access invites, briefing docs — all sent one by one. They automated the entire sequence and cut onboarding time from three days to same day.

What's next for Pulse Digital

Pulse Digital is currently building an anomaly detection workflow that flags any campaign where performance drops more than 20% week over week, automatically notifying the account manager before the client notices.

"We went from dreading Mondays to barely thinking about them. That's the best way I can describe what Violet did for us." — Nate Alvarez, Head of Marketing, Pulse Digital